PJ Dave Flowers GroupSocial Media | Web Design
Based in Isinya, Kajiado county, the PJ Dave Flowers Group is a family-owned cut-flower business that grows and exports cut roses daily to customers around the world.
As a group, they are one of the largest growers of cut-roses in Kenya with over 20 years of experience, and with 250 ha under greenhouse production. They export their flowers to customers all over the world, namely; Europe Asia, Middle East, and Oceania.
PJ Dave’s online performance was impacted by an outdated, slow website which led to a poor user experience that didn’t deliver clear communication of their leadership in the fresh-cut flower industry. Navigating the site was complex with no clear route for international or domestic inquiries.
The marketing team at PJ Dave Flowers Group also recognized the importance of online lead generation to get traffic from their target audience, spread across the European and Middle East regions.
We carefully planned a fully responsive WordPress site by designing wireframes and aligning the templates to ensure that the site was responsive, communicated its strength in the market, and had a seamless inquiry system.
We also developed a content marketing strategy, which included creating blog posts, infographics, informative articles, and videos, designed to position the group as a thought leader in the fresh-cut flowers industry.
increase in visitors to the website
increase in requests for a call back
- Website Traffic 80% 80%
- Mobile Engagement 65% 65%
- Email Subscribers 60% 60%
- Conversion Rate 50% 50%